You Think You’re Rational. You’re Not. 

You made a decision recently that felt completely right at the time.
You were confident. Thought it through. And it was still wrong.

That wasn’t a lapse.

It’s a feature of how decision-making works under real conditions.

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Your thinking is not stable

Most people assume decision quality is a trait.
Something you either have or don’t have.

It isn’t.

Decision quality fluctuates—based on:

  • Working memory availability
  • Attentional control
  • Cognitive load

The same person, with the same experience and intelligence, can make very different decisions depending on the state their brain is operating in.